Weekly Recap: ELC’s Walmart Lawsuit, New Fragrances & More

Here’s your weekly recap—the most-viewed news stories on our site for the week ending September 19, 2026.

Zendaya, Prada’s newest Beauty Brand Ambassador for Prada Paradoxe, surprised participants by joining a fragrance discovery session at the new Prada Paradoxe Photo Studio. 

Anecdotes by Artists is a new perfumer-first fragrance brand launching exclusively at Sephora. Fueled by Maesa and founded by industry veteran and Chief Blue Sky & Innovation Officer at Maesa, Dana Steinfeld, the brand gives “Perfume Artists” total creative freedom to formulate scents based on their unvarnished personal memories and raw emotions.

Estée Lauder Companies has gained a procedural victory in its intellectual property dispute against Walmart for allegedly selling counterfeit products. A federal judge allowed the company to broaden the scope of its counterfeit lawsuit against the retail giant.

Beiersdorf CEO Vincent Warnery shared concerns about the effect of heightened regulations within the European cosmetics market. This is not the first time Warnery commented on increasing regulations in the EU, and its potential impact on innovation and investment.

Lumson S.p.A. has completed, through its U.S. subsidiary Lumson USA, the acquisition of Lombardi Design and Manufacturing,

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top Fragrances in the World in 2025

3. Hottest Beauty Brands of 2025—According to Cosmetify

4. Zendaya Appears at the Prada Paradoxe Photo Studio

5.  Introducing the Anecdotes by Artists Fragrances

6. Traackr’s Top Performing Beauty Brands

7. Estee Lauder and Walmart Move Forward with Counterfeit Lawsuit

8. Beiersdorf CEO Says EU Cosmetics Industry Is ‘Overburdened’ with Regulations

9. Lumson Group Expands Internationally

10. Top Brands of 2026 by Cosmetify

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!